November 11, 2013

Main Street Iowa Video wins APA award

A film titled "Getting Results" is created to tell the story of how Main Street Iowa, a state-wide planning program, contributes to revitalization in towns across Iowa, and is recognized with a Communication Initiative award from the American Planning Association (APA).

This video covers both the local communities participating in the program and the overarching statewide effort that has connected these communities over the 26 years of the program's existence. It increases awareness and builds understanding at both the state and local levels while spreading the message of Iowa's community revitalization and planning successes to a national audience.

The use of film as a medium helps reach a wider audience and creates a deeper, more emotional connection to the viewer than statistics or text alone. The 8-minute documentary-style film is short enough to keep the viewer's attention, but long enough to convey a thoughtful message. The film showcases a wide variety of supporters to demonstrate the program's success, ranging from local building owners to well-known leaders such as Governor Branstad and Senator Harkin.

This film has received national attention and is featured on the National Trust for Historic Preservation's Preservation Leadership Forum blog as an example of going beyond the facts and digging into the story of what community reinvestment means to the towns and the people who live there.

View blog and video here: