2014 Des Moines Downtown Farmers' Market - Marketing Campaign

Des Moines, IA

Services provided on this project:

Graphic Design & Multimedia Overview:

RDG's graphic designers worked closely alongside the Des Moines Downtown Community Alliance to develop a marketing campaign for the 2014 Downtown Farmers' Market. The theme "A Cut Above the Rest" was incorporated into posters, flyers, ads, street banners and tshirts. In addition to the May-October market season, a second poster was developed for the Winter market. The Des Moines Downtown Farmers' Market is host to more than 200 vendors and averages 20,000 visitors every Saturday May - October.

  • CLIENT: Downtown Community Alliance
  • COMPLETE: December 2014
  • AWARDS:
    • Art Directors Association of Iowa (ADAI) - Award of Excellence - Advertising Design - 2014
    • Art Directors Association of Iowa (ADAI) - Best of Category - Advertising Design - 2014
    • Pinnacle Award: International Festival & Events Association - Silver: Best Event Program - 2014
    • Pinnacle Award: International Festival & Events Association - Gold: Best Single Magazine Display - 2014
    • Pinnacle Award: International Festivals & Events Association - Gold: Best Single Newspaper Advertisement - 2014
    • The Communicator Awards - Gold Award of Excellence: Marketing/Promotions - Promotion Kit - 2015