GreenArts Identity

Des Moines, IA

Services provided on this project:

Graphic Design & Multimedia Overview:

GreenArts is an arts education program that uses the arts to help community members of all ages connect with nature and become more involved with conservation initiatives and practices. RDG was asked, by the collective group of organizations who founded GreenArts, to create an identity for this program. The design process was focused towards finding the connection between conservation and the arts that would inspire an iconic image for the GreenArts identity. The brush icon symbolically incorporates both an artistic brush and leaf. This, pulled together with carefully selected fonts and colors, created a unique logo for the GreenArts program with which all parties involved were very pleased. A stationary package concept was also developed by the design team.

  • CLIENT: Metro Arts Alliance, Polk County Conservation, Des Moines Parks and Recreation, Metro Waste Authority, Iowa Natural Heritage Fou