Share the Road
Des Moines, IA
Services provided on this project:
Graphic Design & Multimedia Overview:
The "Share the Road" campaign was created to educate the Des Moines public on bikes, cars, and buses sharing the road together safely. It was important that the bus be highly unique from other buses in the city. To ensure this visability, placement occurred on 3 sides of the DART bus in bold letters reading, "Share the Road. Same road. Same rules. Same rights." Finding a color that would draw attention and stand out in all sorts of weather was important. A fresh, spring, green color was chosen which doubled as a metaphor to "green" Des Moines by promoting alternative transportation.
- CLIENT: Des Moines Area Regional Transit