Gleaming Goodwill Industries Building Earns AIA-Nebraska Award

Contact: Mary Campbell
(402) 392-0133
RDG-designed space helps to ‘elevate the brand’
RDG Planning & Design has won an Honor Award from the Nebraska chapter, American Institute of Architects, for its most recent Goodwill Industries building, which is located near 156th and Maple streets in northwest Omaha. The award was announced in mid-October.
RDG has worked with Goodwill Industries for the past 10 years, designing the organization’s Eastern Nebraska-Southwest Iowa headquarters and four retail stores/donation centers.
“With the assistance of [RDG],” wrote Goodwill officials in a letter supporting RDG’s nomination for the award, “our goal [for the newest facility] was to change people’s concept of the stereotypical thrift store…. This retail location greets customers with… a two-story point-supported glass vestibule system… designed to give the consumer a feel of shopping in a nice, upscale environment” but not an unsuitably lavish one.
The 17,000-square-foot facility includes a retail store, a training center, a donation dropoff and sorting area, and loading docks. The building opened in September 2004.
In granting the Honor Award to RDG, the AIA-Nebraska jury termed the new Goodwill facility “a very simple yet carefully executed building where inexpensive materials and bold lighting are efficiently used to elevate the brand.”

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