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APA Honors for Implementation of Shenandoah Magic Plan

OMAHA, Nebraska–A revitalization plan for Shenandoah, Iowa–a community of 5,500–won the Iowa American Planning Association’s 2006 Outstanding Planning Award for Implementation. RDG Planning & Design, the Omaha- and Des Moines-based firm that developed the Shenandoah Magic Plan, accepted the award on November 2 at the 2006 Planning Conference for the Iowa Chapter of the American Planning Association in Iowa City.

“The public and private market responses to Shenandoah Magic have been tremendous in the five years since its completion. The implementation of the Shenandoah Plan has indeed restored magic to a great and distinctive community,”said Marty Shukert, RDG’s principal planner of the Shenandoah project.
Projects are judged on their long-term, measurable results to demonstrate that sustained implementation makes a difference, explains RDG planner Gary Lozano. “The Shenandoah Magic Plan combined a rigorous economic and market-based approach with a sense of understanding and emotional connection to the heart of the community. The plan examined the local and regional roles of the city’s retail market environment, using potential markets as a base for both design and policy issues” explains Cory Scott, a planner with RDG.
RDG Planning & Design offers professional services in architecture, landscape architecture, interior and lighting design, strategic planning, urban and comprehensive planning, and graphic design. RDG and its predecessor companies have been serving clients since 1965. The firm currently has active projects in more than 25 states.
APA is a non-profit public interest and research organization committed to urban, suburban, regional, and rural planning.

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