The power of creating a space that makes the user feel an emotion; and remember the experience because of that emotion, lies with compelling and engaging graphics. Windows, walls, ceiling to floors – where you leave your mark and the feeling it drives encompasses what experiential graphics aims to do. These graphics are also winning awards, two of our projects have recently been recognized for their designs by The Academy of Interactive & Visual Arts with Communicator Awards, they are:

• St Ambrose University Recreation Facility Signage & Environmental Graphics – Award of Distinction – Environmental Graphics
• Des Moines Center Street Skywalk Graphics – Award of Distinction – Environmental Graphics

St Ambrose University Recreation Facility Signage & Environmental Graphics

RDG’s development of a package of creative signage, wall graphics and banners designed for St. Ambrose University’s new Wellness and Recreation Center has led to increased student enrollment and is quickly making them a powerhouse among similar facilities. Our graphic designers worked to form a comprehensive solution that includes signage and wayfinding graphics to augment the interior finishes. According to staff, it’s these pieces that leave users “wowed”. Wayfinding crossed over into graphics making areas of different utilization immediately recognizable. The result is a cohesive system to help direct both visitors and students to their destinations, all under the SAU brand.

Des Moines Center Street Skywalk Graphics

Our designers developed dynamic graphics for a prominent skywalk in Downtown Des Moines, bringing life and beauty to the city – giant, stylized, black and white photographic images tell stories about sites and events in Des Moines. Obscuring loading docks may have been the purpose of these graphics, but these images do so much more. Whether visiting Des Moines for the first or the hundredth time, when walking through the Center Street Skywalk you are bound to be left with an experience. The imagery might make you emotional as you recall that place or that event, or it might strike your curiosity making you want to go out and explore the city.