Casper Metropolitan Area Wayfinding

Working in partnership with representatives from each district in the greater Casper metropolitan area, custom illustrations were created that showcase the natural beauty of the waterways, mountains, wildlife, and people of the Mountain West region. These illustrations were then incorporated into signage designs to create a unique sense of place for each jurisdiction, while maintaining a cohesive brand. Utilizing the MUTCD guidelines and meeting with WYDOT to ensure both national and local signage rules were adhered to was important to the look and messaging of the signs. The result is a comprehensive wayfinding master plan book that includes illustrations, colors, typography, and signage design concepts for the client to use in future planning.