Clive Greenbelt Master Plan

Clive, IA

Services provided on this project:

Master Planning Overview:

The RDG Team (including the Healthiest State Initiative (HSI), ConsultEcon and Applied Ecological Services), has employed a robust system of stakeholder engagement, connecting to social, human, cultural, economic, built, policy and natural resources partners. The results include detailed understanding of the ecological, economic and cultural resources - leading to a meaningful strategic framework for the plan.

Graphic Design Overview:

The City of Clive brand was studied and assessed in detail before the final brand of the Clive Greenbelt Master Plan was put into play. Choosing to use fonts that are part of the existing city’s brand and extending the color palette creates an undeniable link to the city. Heavily grounded in the tagline, Distinct by Nature, graphic designers worked closely with Landscape Architecture to develop iconography used in print, interactive media and the built environment. The result was eye-catching informational and promotional materials that led this plan to be an award winner.

Sustainability Overview:

  • CLIENT: City of Clive
    • The Communicator Awards - Award of Distinction - Collateral Book - 2017
    • APA Iowa Chapter - Environmental Planning Award - 2017
  • View Related Project Types:
    Parks & Recreation,