Clear Lake's downtown is the front door to one of the state's three largest natural lakes, providing special distinction and a powerful magnet for visitors. The downtown plan was designed to capitalize on the classic quality of the town. The plan identifies eight key strategic project focuses and provides both design and financing concepts for their implementation. These focuses include the downtown lakefront, the district's gateway and civic district on the north side of Main Avenue, a developing arts district, and redevelopment opportunities that provide additional downtown housing, lodging, retail, and office space. The first of the Big Eight project focuses provided new downtown housing on the former site of the vacant Clear Lake Bakery, and subsequent projects have led to an increase in downtown activity and events.