Falls Park
Master Plan

Client
City of Sioux Falls
Location
Sioux Falls, SD

RDG's entry for the 2021 Falls Park Master Plan competition, dubbed "Beautiful by Contrast," advanced a new vision for this aging and underdeveloped park in the heart of the city of Sioux Falls.

As we studied the existing park, we were struck by its contrasting elements: calm / chaos, wild / urban, past / future. Our vision celebrated these juxtapositions, while focusing a spotlight on the natural beauty and national treasure that is the Falls. In balance with this focus on the heart of the park, we imagined a full and diverse slate of all-seasons programming throughout the park, to draw visitors and to retain and attract workers for this vibrant city.

Awards
Excellence Award for Book Design
Art Directors Association of Iowa (ADAI)
2022