Goodwill Industries Headquarters

Omaha, NE

Services provided on this project:

Interior Design Overview:

Goodwill had outgrown the corporate headquarter facility that they had occupied since the 1960’s. With a goal to remain in the center of Omaha, close to the community of greatest need, Goodwill pursued a non-traditional path by acquiring a building originally designed as a Steve and Barry’s retail facility. Taking advantage of the high bay industrial characteristic of the existing building, the renovation evokes a minimalist design aesthetic by creating open spaces that support collaboration and formation of community. Over the past decade, RDG had been involved in establishing the Goodwill brand and identity in the Omaha community through the design of numerous retail facilities. The new headquarters facility built upon same brand, material and finishes design. Approximately half of the building is designed as a retail store with the balance providing offices, workstations, training and conference facilities. The mission and history of Goodwill is woven throughout the building utilizing environmental graphics, as well as the selection of finishes and materials.

Architecture Overview:

Graphic Design Overview:

With the renovation of an existing building for Goodwill Industries to relocate their corporate headquarters, Goodwill recognized the need for new signage to reflect the architect's design intent, as well as integrating the mission and purpose of Goodwill.  Graphic designers at RDG worked with Goodwill to recreate several displays for the building to recognize donors, employees and community members. The featured displays in the main public corridor are two capital campaigns and the Goodwill Hall of Fame. Inductees to the Hall of Fame are recognized as pillars of the Goodwill community for their years of service. Each individual's name is engraved on a pillar that also displays their photo and short story. The inductees will continue to be added to the display for at least the next ten years. Donors to two capital campaigns are recognized on the horizontal wooden blocks. Arranged to represent the ripple effect of each gift, the donors names continue to be added to the wall as the campaign grows. To backdrop the recognition signage and to enhance the architecture with a large scale display of art, RDG also worked to design environmental graphics for the new building at key focal points along the public corridor.

  • CLIENT: Goodwill Industries
  • COMPLETE: September 2010
    • AIGA Nebraska - Donor & Honor Wall - Bronze Award for Environmental Design/Signage - 2011
    • AIGA Nebraska - Hope Wall - Silver Award for Environmental Design/Signage - 2011
    • IIDA Interior Design Excellence Awards - Best in Show - 2012
    • IIDA Interior Design Excellence Awards - Gold Award in Corporate Environment - 2012
    • AIA Nebraska Chapter - Excellence in Design New Construction Honor Award - 2012
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