Goodwill had outgrown the corporate headquarters facility they had occupied since the 1960's. With a goal to remain in the center of Omaha, close to the community of greatest need, Goodwill pursued a non-traditional path by acquiring a building originally designed as a Steve and Barry's retail facility.
Taking advantage of the high bay industrial character of the existing building, the renovation evokes a minimalist design aesthetic by creating open spaces that support collaboration and formation of community. For the previous decade, RDG had been involved in establishing the Goodwill brand and identity in the Omaha community by designing numerous retail facilities. The new headquarters facility built upon the same brand, material and finishes design. Approximately half of the building is a retail store, with the balance providing offices, workstations, training and conference facilities. The mission and history of Goodwill is woven throughout the building via environmental graphics and the selected finishes and materials. Goodwill also requested a display to recognize the capital campaign donors who made the relocation of their corporate headquarters possible. Horizontal wooden blocks are arranged to depict the ripple effect of each gift, incorporating three past capital campaigns into the new headquarters display. The most recent campaigns are featured on a wall with room to grow as new donor names are added, while donors from the older campaigns are elegantly displayed on a single panel opposite the feature wall. The two signage displays utilize the same attractive yet humble materials creating a cohesive visual connection in the space.