Goodwill
Industries
Headquarters
Goodwill had outgrown the corporate headquarter facility that they had occupied since the 1960's. With a goal to remain in the center of Omaha, close to the community of greatest need, Goodwill pursued a non-traditional path by acquiring a building originally designed as a Steve and Barry's retail facility.
Taking advantage of the high bay industrial characteristic of the existing building, the renovation evokes a minimalist design aesthetic by creating open spaces that support collaboration and formation of community. Over the past decade, RDG had been involved in establishing the Goodwill brand and identity in the Omaha community through the design of numerous retail facilities.
The new headquarters facility built upon same brand, material and finishes design. Approximately half of the building is designed as a retail store with the balance providing offices, workstations, training and conference facilities. The mission and history of Goodwill is woven throughout the building utilizing environmental graphics, as well as the selection of finishes and materials.