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Our Work

University of
North Dakota —
Campus
Wayfinding

Client
University of North Dakota
Location
Grand Forks, ND

Building upon the University's heritage, gothic architecture inspired the wayfinding and campus signage design. Elements extracted from the style of the architecture are altered to provide a modern wayfinding system.

Experiential Design

RDG engaged with a focus group to provide feedback on the design and user experience. The North Dakota Department of Transportation was enlisted to help with this project along with local government bodies. The result is a wayfinding package that will be a lasting edition to UND's campus.

Each wayfinding sign is thoughtfully incorporated into the campus landscape and proudly displays the University’s logo.
Signs are internally lit for improved nighttime navigation.

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