Waupaca
Downtown Plan
and
Streetscape
The City of Waupaca (pop. 6,000) experiences an influx of population and spending during warmer months as people travel to the Chain O' Lakes area.
City leaders recognized that Main Street needed updating to remain competitive in the region to retain and attract customers. Also, the 100-year-old infrastructure beneath the streets needed to be replaced. The City of Waupaca retained RDG to lead a highly-participatory process to redesign Main Street and prepare concepts for private development. The plan focuses on improvements to downtown and its relationship to the river, neighborhoods, other business districts and the Chain O' Lakes - to reinforce the area as a memory-making destination.