Iowa State University - Athletic Venue Experiential Graphics
Services provided on this project:
Graphic Design Overview:
RDG designers collaborated with the Iowa State University (ISU) Athletics Department to design murals, graphics, and other design elements to replace or revamp existing graphics at the Sukup Basketball Complex and in the Bergstrom Football Complex. We worked within a sophisticated visual identity system that ensures a consistent, quality image for ISU and ISU Athletics. At the Bergstrom Football Facility graphics are designed for the weight room to resonate with current players- those on the field now and future players yet to step on the field. The graphics and the words Cyclone Football motivates players with the excitement of playing in Jack Trice Stadium and lets every player know they are part of this team. In the Sukup Basketball Practice Facility, a similar message is conveyed. Here it is important that team pride be at the forefront of the momentum players and recruits experience. A challenge brought on by unique architecture, created the need for a custom build out. Placed in the center of the wall, sporting dimensional letters reading Cyclone Basketball, and flanked on both sides by newly designed signage.