Des Moines

Des Moines, Iowa
Des Moines, IA
Completion date
August 2005

RDG's designers developed a comprehensive wayfinding system for Downtown Des Moines, based on an analysis of significant destinations in the district and the routes that users will travel to reach them. The plan considers signage directed to both vehicular and pedestrian levels. 

The wayfinding system was developed through a highly participatory process that involved a variety of stakeholders through such techniques as individual interviews, participatory design workshops, and Internet-based communications and polling. Key elements of the plan include directing visitors to such major destinations as the Iowa Events Center and providing clear directions to public parking facilities that serve those destinations.