RDG's goal with these experiential graphics is to evoke emotion in Drake's female athletes through their love of the sport, their love of Drake and their love of being part of the women's basketball team.
The Drake athletic program wants to appeal to recruits with these same desires as well, and show that happiness and family are a valued part of a player's experience. Add a little glitter and sparkle into the graphics and player confidence can be felt. After all, who runs the world? Girls!