In this expansion, Jack Trice Stadium increased suite-style seating areas and improved the quality of existing club-style seating areas. Additional seating in the end zone areas create enclosure and accentuate the "home field" advantage.
The expansion and renovation also included improvements to the toilet, concession and circulation areas in and around the stadium, to provide greater spectator amenities/options and heighten the excitement of Cyclone Football. RDG's designers also analyzed the existing signage and wayfinding, then added additional sign types and updated the existing sign types to clarify key destinations and their entrances and exits. The updated environmental graphic concepts enhance the plaza towers and concession area, and coordinate with the existing design style.