Center Street Skywalk Experiential Graphics

Des Moines, IA

Services provided on this project:

Graphic Design Overview:

While the recently revamped Center Street Skywalk is the primary pathway to the Iowa Events Center, it also a provided a look at venue’s loading docks. Wanting to obscure this view and focus on the events and places that bring life and beauty to the city of Des Moines—giant, stylized, black and white photographic images were chosen to tell a tale of the city. Providing cover is one part of the success of these graphics. The other is the excitement experienced upon recognizing and relating to the imagery, as well as the curiosity that makes visitors want to go out and see Des Moines. And, as the streetlights come on, a walk across the street unveils yet another reason why environmental graphics are a powerful addition to the Skywalk.

  • CLIENT: Polk County
  • COMPLETE: March 2018
    • The Communicator Awards - Award of Distinction - Outdoor / Environmental-Other for Print Advertising - 2018
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