2014
Des Moines
Downtown
Farmers'
Market —
Marketing

Client
Downtown Community Alliance
Location
Des Moines, IA
Completion date
December 2014

RDG's graphic designers worked closely with the Des Moines Downtown Community Alliance to develop a marketing campaign for the 2014 Downtown Farmers' Market. 

The theme "A Cut Above the Rest" was incorporated into posters, flyers, ads, street banners and tshirts. In addition to the May-October market season, a second poster was developed for the Winter market. The Des Moines Downtown Farmers' Market is host to more than 200 vendors and averages 20,000 visitors every Saturday from May to October. 

Awards
Gold Award of Excellence: Marketing/Promotions — Promotion Kit
The Communicator Awards
2015
Silver: Best Event Program
Pinnacle Award: International Festival & Events Association
2014
Award of Excellence — Advertising Design
Art Directors Association of Iowa (ADAI)
2014
Best of Category — Advertising Design
Art Directors Association of Iowa (ADAI)
2014
Gold: Best Single Magazine Display
Pinnacle Award: International Festival & Events Association
2014
Gold: Best Single Newspaper Advertisement
Pinnacle Award: International Festivals & Events Association
2014
Silver: Best Event Program
Pinnacle Award: International Festival & Event Association
2014
Gold: Best Single Magazine Display
Pinnacle Award: International Festival & Event Association
2014
Gold: Best Single Newspaper Advertisement
Pinnacle Award: International Festival & Event Association
2014